How do you lower the threshold of understanding?
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How do you lower the threshold of understanding?

The B2B team in foreign trade is helping to create a reversible Facebook operation around “advertisement writing too professional and how to lower the threshold of understanding” to illustrate the application of the scene, the method of implementation, the preparation of evidence, the impact indicators and the risk boundary.

广告文案太专业,怎样降低理解门槛
Figure 153 Advertising writing is too professional to lower the threshold of understanding:

From the point of view of overseas buyers, the question is, first and foremost, whether he can quickly judge whether the supplier matches. In the case of “advertisement writing too professional, how to lower the threshold of understanding” the Chilean project manager will not enter the procurement process because the post is good, and he will need a limited time to confirm whether the product works and whether the supplier is credible.

The team can start by collating the available material, removing the unverifiable slogans, and then reorganizing it by “one test changes only one major variable, comparing the information angle, then optimizing the layout and buttons, and preserving the material's version and results”. The terms of the offer, the sample records and the procurement time indicate the source, date and public range. First, the only business action to be promoted by the advertisement is to write down the target, audience and material; then, the different funnel phases do not mix the same test to manage.

In particular, it is important to look at cheap hits and ignore companies and jobs; this will make surface data better, while reducing the efficiency of subsequent sales. Unverifiable information is not packaged as a definitive fact. When it is completed, the conclusions are written back to the content library and the action portal is harmonized as “the conditions for submission of applications”, and the next project of the same kind can be used directly in the validated section.

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