If “the different countries can directly use the same set of advertising ideas” is not connected to a sales action, even the growth of interaction will be difficult to create. First, it should be confirmed that the next step for the US equipment maintenance manager is to ask for information, submit conditions, or hold an appointment. The key to implementation is not to increase the number of releases, but to allow a test to change only one major variable, to compare the information angle, to optimize the layout and button, and to preserve the material version and results.
Translation is followed by the reconciliation of terms, units of measure, modes of delivery, case locations and action buttons; local sales are preferably involved in pre-issuance review. It is recommended that a monthly sample of data sources be reviewed, with an analysis of the drop page submission rate, the effective company ratio and the causes of invalidity.
When the material comes from the client's site or partner, the channel of publication, the duration of use, and the manner of withdrawal are agreed in advance.
Repetition also involves checking that the creative results correspond to specific assumptions, rather than looking only at the occasional peaks of a single advertisement, and recording the exceptions separately and avoiding the use of an occasional query as a general rule.
